Friday, 9 December 2011

Harness Twitter's recruiting potential...

Recruiters! Did you know you can harness the power of Twitter, without actually having to do very much...

You probably spend a lot of time talking to people, on the phone, meeting people, and generally not having the kind of time required to maintain a Twitter account to the level required to accumulate a sizeable group of meaningful followers.

I would also imagine, that you suspect there are ways it could help your business, but you don't really have the time to invest in the required research, set up and maintenance of a Twitter account.

The best way to accumulate a relevant audience of followers, is with regularly updated, searchable information for your target audience, in your case on Twitter, your candidates.


So all you need to do is post job updates to Twitter, but you don't want to do it manually because it would take more time than you care to imagine.

This is where the useful little tool twitterfeed comes in - www.twitterfeed.com. Using this (free) tool you can take your jobs RSS feed and automatically populate a Twitter account.

So what's an RSS feed? This is something very often associated with a regularly updated, uniformly organised list of information online (such as vacancies, blog articles, podcasts etc). You probably have an RSS feed attached to either your website's vacancies page, or a job board where you post your jobs without even knowing it.

Once you have this feed, you simply plug it into your Twitter account, and that's it! Once the Twitter masses begin to catch on and your business is recognised as a regularly updated source of the kind of jobs they're interested in, you will find your follower audience will drastically increase.

If you were to use your own website's RSS feed, you will also benefit from the increased visitor traffic, the vast amount of links to your site will hugely impact your search engine presence, and it will boost your businesses profile in the area as a result.

If you would like any more information on this topic, or simply want a free consultation on how your business could benefit, just get in touch on info@mikewedge.co.uk.


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